Sears - Turf Wars
Sears kicked off it's new campaign by challenging competitors- Home Depot and Lowe's- to a turf war. The idea was to voice a battle cry to consumers everywhere to take to invite Sears to take Craftsman products to their lawn and stack it up the competitor's line of products.
Sears held an aggressive campaign of commercials touting the Turf Wars website. The site launched with an interactive element where users could trim the lawn of any property by mashing up Google Maps satellite photo and a combination of text and images to etch into the grass. The site was a success and reached hundreds of thousands in the first few weeks. The ability to blitz the campaign by sharing on Facebook and Twitter lit up and made the site both informational and entertaining.
Hotels.com - YouTube Page
Hotels.com wanted a unique experience for their YouTube Profile page. The idea was not only to convey their brand-identity, but to promote their commercials on the YouTube platform, granting users the ability to share favorite commercials to Facebook, or copy and paste the share-link. Additionally, the ability to display Facebook and Twitter feeds in one area. Highlight special promotions and allow prospective customers to search for a hotel directly from their YouTube Profile page and land them on their site with results.
Sears - Holiday Shopping Calculator
It's the holiday season, and in the hustle and bustle of shopping for that perfect gift, we easily loose track of our sanity and our budget. Enter the idea for The Sears Budget Calculator.
Sears wanted a micro social application to allow a user to enter their budget, create a list of friends and family members to purchase gifts for. Based on the budget and the type of member identified, the application queried the Sears API to find the perfect gift for that someone. The application was a success and helped many people keep their sanity and their budgets in-tact for the holiday season.
